Qingdao Municipal Bureau of Commerce launched the "weekend vegetables into the community" activities
According to our city vegetable production, sales hot and seasonal varieties consumption characteristics, the Municipal Bureau of commerce is scheduled for December 10, 2016 to before the Spring Festival, the city organization "food basket" government reserve enterprises, every Saturday or Sunday morning, in the city's 38 residents purchase food is not convenient "partial, far and scattered" community, carried out "weekend car vegetables into the community activities. During the activity mainly real estate sales of Chinese cabbage, potatoes, radish, cabbage, bean and pork, grain and other high-quality real estate "food basket" commodity. The sales price control in less than 30% of the retail price difference. Residents at home will be able to buy high-quality cheap agricultural products, welcomed by the vast number of community residents. According to incomplete statistics, in December 10th, the total sales of more than 60 varieties of high-quality agricultural products, about 57 tons. During the event, the Municipal Bureau of Commerce has also carried out the meat traceability system publicity experience activities, let the people see and experience the meat flow back the whole process, specially customized with traceability bags 20 thousand, issued to the community residents, printed meat traceability posters posted 3000 copies of publicity in the community, create the concern of everyone to participate in support of meat traceability construction and consumer safety social atmosphere, received good results.
First, the docking mechanism is more perfect. The establishment of the Municipal Bureau of commerce general coordination and district departments of commercial administration division is responsible for the work of security mechanism, the Municipal Bureau of Commerce in accordance with the work plan, and according to the situation of the city's vegetable production and marketing, time period, multi frequency to organize the vegetables into the community real estate sales activities, the administrative department of commerce district before investigation, sound files, on the basis of full investigation according to the needs of community residents, and the city farmers market construction planning, from partial, scattered, far in the community to choose to carry out community activities. Established a working regular meeting, information reporting, notification, supervision and other work system, forming a city, District, streets (communities) and enterprises to promote a good situation.
Two, the docking activities are more standardized. In accordance with the reduction of the , drop the price, quality, promoting consumption principle, participate in joint activities of the enterprises of all enterprises, self selection of meat reserves have their own reserve , at the same time with the cold chain transportation and quality detection ability. Into the community sales of meat, vegetables, as required by quality testing and registration, can ensure that the majority of community residents at ease consumption. Unified enterprise to participate in the activities of the "food basket" project delivery vehicles and hanging weekend car vegetables into the community "logo, in accordance with the provisions stated time and place, price management, timely removal of garbage, consciously obey the management.
Three is the docking effect is more obvious. Weekend car vegetables into the community "integration of the city's rich high-quality agricultural resources, the" Majiagou celery "and" Jiaozhou Chinese cabbage "geographical indication products, well-known brand products directly from the farm to the community residents of the table, the general public is not only because of the" weekend car vegetables into the community activities to reduce consumer spending, and to enjoy more high-quality products, but also increase the income of farmers, to achieve the "agricultural Huimin" effect.
Since the beginning of 2008, I continuously organized car vegetables into the community sales activities, by the end of 2015, the Municipal Bureau of Commerce organized a total of 182 vegetable production and farmer cooperatives until 236 communities to carry out urban activities, the cumulative sales of more than 14000 tons of vegetables, reduce the circulation cost of more than 10%, low similar goods the sales price of more than 8%, saving consumer spending nearly about 8300000 yuan.